Volcom's "Holy Stokes!"

volcom holy stokes


Rune Glifberg, frontside five-0. Nude Bowl. Photo: Houghten


The Year’s Best Cinematography: Volcom’s Holy Stokes!

Promotional campaigns for Holy Stokes! introduced a “Stoke-O-Meter” ranging from “Holy Shit!” to “Holy Stokes!” After watching this grand blockbuster follow-up to True To This, we’d categorize the visuals as “Un-Stoking-believable!” Master lensman Russell Houghten pulled out all the stops—playing with perspective, ambitious follow cams, drones steadily creeping into the stratosphere—and the end product is a cinematic thing of beauty; an apt showcase for its superstar team. This was real life happening… from every conceivable angle.