Last year, a few pro skateboarders, including Andrew Reynolds, Ishod Wair, and Rodrigo TX, visited and skated in Cuba, inspiring many of the local Cuban skaters to learn new tricks and lines, despite the lack of a proper skatepark.
Steven Andrew Garcia visited Cuba in the Summer of '16, after being selected as part of a cultural exchange with CubaOne Foundation. It was his first time visiting Cuba, which was significant for him since he grew up in a Cuban family in nearby Florida.
He became friends with a handful of talented skateboarders and graphic designers in Havana and was inspired to form a brand that focuses on Cuban skateboarding and current Cuban graphic designers, showcasing their talents to the world while helping to supply equipment to them, and hopefully starting international conversations about Cuba.
Last November, Toda Fuerza released its first skateboard decks and shirts, started its social media accounts @todafuerza and set up its webstore at www.todafuerza.com/shop
All of Toda Fuerza's riders are born and raised in Havana, Cuba: Reinaldo Vicet, Alvaro Lores, Camilo Fajardo, Alberty Zaldivar, Fabian Lopez, Orly Rosales, and videographer Yoendry Bombul. Most of the Toda Fuerza team have never left the island of Cuba.
By Christmas, Toda Fuerza was stocked in five U.S. shops: Kingswell (Los Angeles), FTC (San Francisco), Familia Skateshop (Minneapolis), Westside Skateshop (Tarpon Springs), and MIA Skateshop (Miami).
In 2017, Toda Fuerza plans to release more skate decks, t-shirts, jerseys, and hats; many of which will be limited edition collaborations with Cuban artists 'R10' Jorge Rodriguez Diez, Nelson Ponce, Michele Miyares, 'Mola' Edel Rodriguez, 'Raupa' Raul Valdes, Giselle Monzon, and Idania Del Rio - owner of Havana's retail store and brand 'Clandestina.'
Also in the works is a zine of photos by Yoendry Bombul.