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The General Idea

HUF Fall Lookbook and Giveaway

08.20.14 – Templeton Elliott

Check the new lookbook for the second drop of the HUF Fall collection then head to the HUF Facebook page for a chance to win a Josh Matthews prize package.

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Goatmouf Gumbo

08.19.14 – Templeton Elliott

The mastermind behind Shake Junt, Shane Heyl, comes Goatmouf Gumbo. Peep their first music video, Let It Float featuring TK then pre-order the album, Switch Heel.

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Quick Clip by olloclip: Trevor Colden

08.19.14 – Brian Blakely

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Trevor Colden hits the LA streets at night and styles out a downhill line for our latest Quick Clip by olloclip. Filmed by Jacob Messex using the olloclip 4-in-1 fisheye lens.

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Malmö Ultrabowl 6

08.18.14 – Zack Dowdy

This year, Malmo, Sweden’s, Ultrabowl contest did not disappoint. The level of skating just went up another notch. Malmo’s own Oskar Rozenberg Hallberg skated his way right to the top, but not without an epic battle with Chris Russell, Alex Sorgente, Willis Kimbel, Josh Borden, and more mashers.

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Inside The Mag #127

08.18.14 – Templeton Elliott

When life gives you lumber, make lumberade. Dane Burman, nosegrinds to somewhere in the middle of the Los Angeles woods and lands the cover of TSM #127. Click through to virtually thumb through more of The Skateboard Mag #127.

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The Herman G6 Vulc

08.18.14 – Templeton Elliott

Emerica has a rad new commercial with Bryan Herman in the new Herman G6 Vulc. Click through to take a look.

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Street League Celebrates Torey

08.18.14 – Templeton Elliott

With six days until the SLS Nike SB Super Crown World Championship, we celebrate Torey Pudwill and his achievements this season. Head to the Street League website for some of Torey’s highlights.

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Mag Minute: Christian Holt

08.18.14 – Brian Blakely

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Christian Holt is on the come up and jams through our latest Mag Minute with rad style and a sick bag of tricks. Read more


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Mike Anderson Cons Commercial

08.18.14 – Templeton Elliott

Mike Anderson gets creative with concrete in this new commercial for his upcoming collaboration shoe from Converse.

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Jaws Curtain Call

08.18.14 – Templeton Elliott

Red Bull Skateboarding brings us three gnarly tricks from Aaron”Jaws” Homoki.

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New From Adidas

08.15.14 – Templeton Elliott

Today Adidas has released a signature colorway of the Seeley in honor of Jake Donnelly plus the Streetmachine A League Collection. Click through for details on both releases.

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R.I.P. Jay Adams

08.15.14 – The Skateboard Mag

RIP to the prototype. Skateboarding is so lucky that Jay Adams chose to be a part of shaping its chaos. Read more


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Ultrabowl 6 – Practice

08.15.14 – Zack Dowdy

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Things are just warming up at Ultrabowl 6 in Malmo, Sweden. A lot of riders just arrived from the states plus the locals are getting ready to mash, too. Check out this quick clip of the boys breaking in the new pool copping at Stapelbäddsparken. Check back tomorrow for the qualifiers video recap!

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HUF Warehouse Boys Lunch Sessions

08.15.14 – Brian Blakely

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Most people just sit at their desks and eat leftovers for lunch, but the gang of rippers who ship out Huf shoes and weed socks would rather be jumping cars, skating benches, and riding walls. This twelve-minute Lunch Sessions video is proof. Film/Edit: Glen Hammerle

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Vans Syndicate X Civilist

08.15.14 – Templeton Elliott

Vans Syndicate and Civilist in Berlin have teamed up an a three shoe project representing the party, the morning after the night before, and the final stage of recovery, when you finally feel stable enough to get back up and on your board. Click through for all the details.

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Volcom’s True To This: The Spiritual Intoxication

08.14.14 – Brian Blakely

Our friends at Volcom just launched a new microsite and a rad video. Click through and give it a watch. Read more


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Ripping Stoke: Levi’s Wear Test

08.14.14 – The Skateboard Mag

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For this installment of Ripping Stoke the good people over at Levi’s Skateboarding blessed us with a fresh box of jeans + workpants and asked us to put them to the test! A wear test, that is. Matt Price assembled a crew of Arizona boys to give the jeans hell in the burning hot streets of downtown Phoenix. Whether it was ass sliding through a parking garage or running full speed from drunk giants who wanted to fight, these pants survived the stoke with out ripping! Get it?!

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What The…?! Richie Amador

08.14.14 – Brian Blakely

Richie Amador takes a unique trick down a hefty three-block in the latest What The…?! from Red Bull Skateboarding. Read more


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