Heath Kirchart — The Skateboard Mag subscriber.
This month's release of the latest Emerica video was the perfect opportunity for us to embed our most deeply-rooted Emerica-centric photographer, Atiba, with the makers and shakers of MADE Chapter Two. This is a video that needs no introduction; every Emerica production is a must-see experience, atmospherically unique—you could call it the "Emerica Vibe." Atiba goes way back with Emerica: he has been involved with Andrew Reynolds and company seemingly since the beginning. As such, he has an impressive portfolio of classic photos which we are showcasing in a very special "Life On Film" dedicated to "The Boss." (Paired alongside Reynolds's MADE coverage in issue #152, you're essentially looking at "The Timeline Of a Flawless Flick.") Fellow MADE men—Figueroa, Herman, Hsu, and Long—also each get their own feature and interview in this issue. You can't help but be stoked about this lineup! This is Emerica, indeed.
(cover) Andrew Reynolds, half cab flip. Los Angeles, CA | PHOTO: ATIBA
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