It's a weird thing to process when someone who you don't consider family claims brotherhood with you — equal parts "What?" and "Yeah, bro!" But Nike F.C.
(the F.C. is for football club
) is still at it, hitching its World Cup Soccer wagon to skateboarding in an attempt to get the American version of their sport away from the minivans, the little leagues, and the perfectly manicured fields of upper-middleclass sport. (more...)