Everyone knows Levi’s means good jeans. No one can even argue otherwise without sounding stupid. So when Levi’s decides to apply what they know to making a skate-specific collection, everyone nods in unison. Yeah, that’s a really good idea.
Photos by Grant Brittain and Kevin Wilkins
Pulling toughness from their heritage of strong work wear.
And the idea is a simple one — take traditional Levi’s product and make it stronger where skaters need it strong, more flexible where skaters need it flexible, and better fitting where skaters need it to fit better.
And who knows more about that than the dream team of Mr. Strauss and a bunch of skaters?
But we should skate somewhere, right? Just to be sure?
No one really fucked with this, though, no matter how strong their pants were.
Just a reminder of where we are. Send ‘em in.
The presentation was an exercise in common sense. Levi’s are good for skating. Skate-specific Levi’s? Even better. Matt Skarkey and Erik Wolsky plead their case.
Tommy Guerrero gets down.
Dave Carnie and Atiba came together across freeways to witness the strength of work-wear knowledge.
The Levi’s skate staff are solid dudes with just the right amount of skate life to know what’s up. Adam Binette gets the one-armed embrace from Ako.
Andrew came all the way from China to get pointed at by Atiba and see what was up with Levi’s new venture. Check his stuff at KickerClub.
Ako again, with Chris Nieratko and Darin Howard.
Bryce Kanights and Dave Carnie. You getting a sense of the type of peeps assembled? Yes, shred sledders of a certain age, but also of a certain occupation.
Jordan Grant Brittain and Lance Dawes.
Allow us to present you with the brains trusted with rolling out the Levi’s skate program. Nick Rendic, Adam Binette, Kelly Moss, Sharkey, and Wolsky.
Rob Collinson dipped in the fresh gear.
Shop ’til you drop.
Dave Swift feeds the beast.
This is where we usually run a pun about taking things to the bank. Erik and Matt.
Carnie and Kevin Wilkins’ skulls are pulled toward each other somehow.
Then into the night and LA’s only skate pizza to figure out the future of skate edibles.
Jacob Messex and Swift.
Working-class lensmen: JGB and Bryce Kanights.
Al Partanen made it out.
Swift and His Excellency the Right Honorable Sir Lance Mountain.
The uglier Wilkins gets, the prettier Sypnewski looks.
Postmortem breakfast. Howard, Sharkey, Nieratko, and Kanights agree: skateboarding is a thing we like and do even if we drink little lady drinks.