Lakai Pretty Sweet Anchor Collection

11.13.12 – Templeton Elliott

Lakai has announced their second Anchor collection for core shops featuring two Pretty Sweet themed models. Click through to check them out and get more info.

Lakai is pleased to announce the second offering in support of our Anchor account program. For this delivery we have created two Pretty Sweet themed shoes, the Brea and the new Howard pro model shoe.

The Pretty Sweet Howard is an advanced release of Rick Howard’s new cup sole model that is set to release globally in our Spring ’13 line. The primary design focus of the Howard was to combine the understated, clean toe upper that is currently popular amongst our team riders with a brand new, technically inspired XLK outsole and accentuate that combination with a TPR rand that effectively serves as the shoe’s defining characteristic. Pretty Sweet branding details include tongue labels, collar screenprint and footbed artwork.

The Pretty Sweet Brea is an increasingly popular silhouette which features the repeated Pretty Sweet candy logo on the vulcanized sidewall taping. Other details include a matching tongue label and printed logo on the footbed. Both the Brea and Howard are specially packaged in a Pretty Sweet box and come with a custom Pretty Sweet pin.

The Anchor is a product support program dedicated to top core retailers that have been instrumental in simultaneously shaping and holding down their local skateboard scene. This collection of footwear will be exclusively offered to these pre-selected Anchor accounts through a yearly opt-in agreement and delivered on a seasonal basis (Spring, Fall and Holiday) thereafter.