Nike’s Skate Every Damn Day campaign launches today with an Eric Koston visiting a spot from his early days with Sean Malto which is the root of control for Koston. Check a look book and help unlock a behind the scenes video. Click through for more details on the month long Skate Every Damn Day campaign.
Today Nike Skateboarding proudly launches Skate Every Damn Day, a month-long journey featuring team riders Eric Koston, Sean Malto, Omar Salazar, Stefan Janoski, Alex Olson and Paul Rodriguez. Over the course of the next four weeks, we’ll bring out new interviews (Eric, Omar, Alex and Paul each taking a roll down memory lane to an early spot that shaped how they would skate the rest of their lives), new skate footage, and lookbooks featuring the riders and the new season’s footwear and apparel.
At the end of the four weeks, on 7/21, we will cap off the month with the debut of a new Nike Skateboarding feature commercial, recently filmed on location in China with all six of the riders skating together.
Additionally, Nike will be running their Twitter, Facebook and Instagram accounts heavily around the hashtag #skateeverydamnday, with photos, questions, challenges, video teasers, and product give-aways. Please check out:
@nikesb on Twitter
@nikesb on Instagram
Using the #skateeverydamnday hashtag will also help unlock the skate edits faster!