Target announced today that Paul Rodriguez is now riding for them. Click through for the full press release.
August 13, 2010, Minneapolis – Target and Paul Rodriguez are proud to announce the launch of
their partnership. The professional skater, known for his effortless style is recognized by many
as one of the most progressive street skaters in the sport and will now represent Target.
“I grew up right across the street from a Target and have many memories of skating over to the
store as a kid,†said Paul. “I’ve always loved their brand and am excited about the relationship
and potential of what we can do together.â€
At just 25 years old, Paul has achieved great success in both film and competition, continually
proving his versatility across a number of formats. He holds the distinction of being the only
three time X Games Skateboard Street Gold medalist and also won the first-ever Maloof
Money Cup in 2008. In addition to his competitive achievements, Paul is an active member of
his community, giving back through the recent opening of the Paul Rodriguez Skate Park in
Pacoima, Calif. at the Ritchie Valens Recreation Center.
“Paul is an amazing competitor and is the perfect personality to add to our program,†said Troy
Michels, Target Lifestyle Marketing. “With so many accomplishments and a promising future
ahead of him, Paul is a natural fit for Target and we’re proud to have our brand represented on
his skateboard.â€
Paul joins other notable Target athletes, including Shaun White, Mat Hoffman, Kolohe Andino,
Carissa Moore, Nate Adams, Kevin Robinson, Simon Dumont, Alex Prochazka and Ryan
Dungey.
