Habitat is launching a shoe line with Guru Khalsa, Marius Syvanen, Austyn Gillette, and Alex Davis as the first riders. Click through to read the full press release and see the shoes.
Habitat Skateboards Elevates Its Brand Footprint in the Skate Industry
Footwear Line to Launch February 2010
Dayton, OH (November 19, 2009) â€“ Marking its 10-year anniversary in the skateboard industry, Habitat Skateboards is pleased to announce the initial launch of their skateboard footwear line, Habitat Footwear. Since its inception, Habitat has been committed to pure skateboarding, timeless design and inspiration from the natural world.
Designed by skateboarders for skateboarding, Habitat Footwear boasts the core components of comfort, weight and durability to optimize skate performance. Consisting of six models, the line also infuses Habitat’s signature design principles â€” branded colorways, visual balance, and attention to detail. â€œAfter 10 years of building a solid presence in the hardgoods market, developing a footwear line was a new creative outlet for Habitat and a natural next step in the progression of the brand,â€ stated Joe Castrucci. â€œFootwear is a great platform for the evolution of Habitat. Pre-season sales have exceeded our goals and we are excited for the full product launch early next year,â€ added Chris Carter.
Representing the next generation in the ever-evolving Habitat brand, amateur skateboarders, Guru Khalsa, Marius Syvanen, Austyn Gillette, and Alex Davis have teamed up to be the faces behind the footwear line.
Habitat is proud to celebrate and honor acclaimed mid-century wildlife artist Charley Harper in its footwear launch. Three Charley Harper Artist Series decks and shoes will be available in the first season which include classic Harper artwork printed insoles and corresponding exterior fabric colors.