WORDS BY STUART GOMEZ
Bryan Herman is the epitome of "G-Code." Fresh out of juvenile hall, Herman first got sponsored by Emerica at the age of fifteen. His natural ability, a fun-loving attitude, and the commitment of a veteran set him apart from your typical teenager. Already wise beyond his years with the memory of juvie still a recent memory, Herman effectively became a cornerstone for the younger generation of Emerica kids.
Enter his official "G-Code" Pro model shoe, one of the finest examples of functional yet simple shoe design in the past decade. Top it off with a baller-ass royal blue, suede colorway and you can be sure that the streets were indeed watching… your feet. "It was probably the most shoe design that I had ever done and it was something that I was really into. And I thought that it was pretty original," Herman says. "At the time, I hadn’t worn anything that was better."
The ensuing handful of parts (including an amazing Reynolds-shared Shake Junt part in Chicken Bone Nowison) represent Herman's jaw-dropping, easy style—a smile-inducing flow that you can't help but feel deep in your skateboarding soul. His skate video history up until MADE Chapter Two has a consistently high level of quality and good vibes; he makes it look effortless, exactly the sort of parts that make you want to just go out and get some. That's generally the aim of skate videos anyway—Herman gets the desired result every time.
But Herman's a modest guy. He appreciates a compliment, but he's self-deprecating to a fault. Herman comes across as the type of person who just does the damn thing, authentically, the same as he always has. Bryan Herman, and his commitment to G-Code, is timeless.
Switch frontside flip. Inland Empire, CA | The Skateboard Mag 152
TEXT: STUART GOMEZ / INTERVIEW BY ATIBA
All right, Herman. Are you ready? You’ve already heard all the questions.
Yeah, that [interview with Andrew] was really boring, by the way.
You’re a boring person anyway.
You’re a boring interviewer.
No way! I’m a good interviewer.
I was waiting, I was like, “When is this going to get juicy?”
I mean, we’re just talking about a skate video. Does it ever get that ‘juicy’?
I know. I’m just messin’ with ya!
How did you get on Emerica?
I was locked up [in juvenile hall], like fifteen at the time, and when I was getting out I tried to hit up C1RCA for flow. So, I hit them up for shoes and I couldn’t get a hold of the guy anymore. I hit up Andrew and I was like, “I can’t get a hold of the guys at C1RCA.”
Andrew was like, “What?! You get shoes from C1RCA?” He didn’t even know that I got shoes from C1RCA. He was, like, shocked! He was like, “Nah, fuck that. We’re gonna get you on Emerica.” And then he just called up Regan.” Regan was like, “Yeah, dude. Lets fuckin’ do this!”
So you didn’t have a sponsor-me video or anything?
Nah. It’s funny, because I asked Justin about that. I was like, “You don’t want to see a sponsor tape or anything?” He was like, “Nah, if Andrew thinks you’re good enough then I think you’re good enough!” That was pretty tight!
What’s your favorite pair of Emerica shoes?
Probably the G-Codes. They’re old; they’re good.
Why is that your favorite pair?
It was probably the most shoe design that I had ever done and it was something that I was really into. And I thought that it was pretty original. I really liked it. At the time, I hadn’t worn anything that was better.
Actually, The Reynolds 3s are pretty tight, too!
I love The Reynolds 1, dude.
That big ol’ massive… they worked so good!
Did you pick your own song?
I don’t even think I have a video part! [laughs] I don’t think I even have enough footage. I don’t think there’s a song that’s short enough! [both laugh]
Just like a 30-second punk song.
Even that would be pretty hard to fill at this point. I’m really just being honest.
How long did you take to film your part?
I filmed the entire time, but I did not get shit. I barely got anything! I filmed constantly.
Why do you think you didn’t get anything? Injuries?
Nah, I think that every time I tried to get something big down some stairs or something I’d hurt my foot, or I’d hurt my heel. Then I wouldn’t be able to skate for, like, two weeks. I would try to do it again and be out again. Try it again, be out again. So, I just kinda stopped trying to jump down shit when I film stuff. Just try to get some clips, you know?
Some days would be so good! I’d get something and I’d be stoked; other days I just wouldn’t [get anything] and I’d be out for, like, three weeks.
But then it’s like: you try one trick down a set of stairs and be out for three weeks or you just go try one trick for three weeks until you get it. That’s the difference between “jumping” and “technical.” [laughs] Like a manual pad: go there for three weeks in a row and still not get it!
Yeah, you’re damned if you do and damned if you don’t.
Either three weeks out or three weeks of battling.
What is it about the Emerica team as a whole that makes it special?
Well, first things first is that the team made the team. We put the people who made the team on the team! It was like, “Hey, this guy is good. Do you guys know who he is? Should we hang out with him and skate with him and see if he’s cool?” Come to find out the person they’re talking about is, like, our homie. And we’re trying to get our homies on because Emerica is about having fun and traveling with your friends, and having a good time doing it.
I think we wanted to keep that vibe. It’s been that way the whole entire time, since day one, for me.
"Made 2 Roll": 36 full-bleed pages of Herman and the rest of the stars of Emerica's MADE: Chapter Two, in The Skateboard Mag 152.
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